About
Robert Rodvien spent four decades as a hematologist-oncologist explaining medicine to frightened people.
What he never wrote down was his method: why one version of a sentence landed and another didn't.
AWCL is an attempt to write that method down.
His writing
AWCL draws on Robert Rodvien's writing for his patients: guides for people living with cancer, and a book-length manuscript on cancer and anxiety.
He wrote it himself, as the doctor in the room.
The company
Making material to a cancer center's specifications split one question into two: what a piece says, and whether the piece is built for the state the person holding it is in.
Videos
Each finished video is scored with AWCL, on the same five dimensions as everything else.
Ordered so the fear is met before the instructions begin.
Pace, voice, picture and silence, each decided on purpose.
The same five dimensions, reported with every check behind them.
Why a score
Robert could only do it for one family at a time, in person.
A score can be run on anything, compared across a library, and argued with by anyone who thinks it's wrong.