“Cancer is not well understood. We set out to explain what cancer is using a short video format, which is a new medium for our team of content developers. It was important to collaborate with a video production company that not only understood how to apply health literacy principles to the medium, but could also work with our team of writers, editors and translators to meet rigorous standards for cancer information development. Most importantly the video met its main objective. As a result of user testing, we know that viewers’ knowledge about cancer improved. “It’s 2 minutes long and now I know all I need to.” Working with Smarter Medical Care, and Brian in particular, was a very positive experience. The work was high quality, professional and highly collaborative. I would recommend them to anyone looking to create a health education video.”

Tracy Torchetti, MA

Director, Cancer Information, Canadian Cancer Society