Our Approach to Patient Education
Patient education needs to be accurate, accessible and actionable for a diverse patient population. We convert evidence-based content into low-cost videos using plain language and simple images in an animated format accessible on any device. Patients should have the information they need for optimal treatment outcomes and quality of life, when and where they need it. This approach allows us to present medical information to 100% of your patient population—regardless of literacy levels or cultural barriers.
Present Accurate Information Using Formats Accessible To All
Our Mission To Improve Patient Experience
Inspired by his 40 years of experience as an oncologist-hematologist, Dr. Robert Rodvien founded Smarter Medical Care with his son, Brian, in 2008. Their goal: to create patient education videos to address all aspects of the journey a patient and their loved ones embark on when there is a serious diagnosis. At the very core of their mission is to relieve patient anxiety and improve treatment outcomes by making medicine understandable.
The following articles and studies highlight the significant clinical and financial benefits that Patient Education brings to your organization, and provide insights into our scientifically designed animated Patient Education format.
Instructional animation versus static pictures: a meta-analysis.
The author notes that animations generally result in better learning outcomes than illustrations, since animation can provide an external model for a mental representation, which is relied upon for learning and understanding.
Learning and Instruction
Hoffler TN, Leutner D.
Using animation as an information tool to advance health research literacy among minority participants.
The authors examine the effectiveness and acceptability of an animated video to enhance health research literacy among minority multicultural populations. In response, there was an overall preference for animation among participants. They perceived it as more engaging, lively, and easier to relate to. They felt that real actors may be inauthentic or just acting. In additions, participants generally responded positively to the video’s ethnic representation of characters, nothing that the dialogue was accessible and clear, familiar sounding, and understandable, and that the coloring, accent, and ethnicities of the characters were well-done. Overall, many participants found the animation aesthetically pleasing, engaging, and trustworthy.
US National Library of Medicine; National Institutes of Health
George et al.
2013 Nov 16
Animation as an aid to multimedia learning.
In this study, the authors examine the role of animation in multimedia learning, present a cognitive theory of multimedia learning, and summarize their program of research, which has yielded seven principles for the use of animation in multimedia instruction. They conclude that animation can promote learner understanding when used in ways that are consistent with the cognitive theory of multimedia learning. In other words, animation is beneficial when produced in a way that is not distracting and does not allow people to pay too much attention to irrelevant details.
Educational Psychology Review
Mayer RE, Moreno R.
Animated video vs pamphlet: comparing the success of educating parents about proper antibiotic use.
In this study, the authors examine the effect of a randomized, controlled trial conducted in an urban pediatric emergency department. They conclude that an animated video is highly effective for educating parents about the appropriate use of antibiotics in the emergency department setting and results in long-term knowledge of retention. Because animation is typically perceived as non-threatening, familiar and accessible across age groups, cultures and literacy levels, it may hold the attention of viewers and enhance recall.
Schnellinger M, Finkelstein M, Thygeson MV, Vander Velden H, Karpas A, Madhok M.
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Improve Health Literacy
Well designed animated videos can significantly increase understanding among all ages, cultures, and health literacy levels.
Better Treatment Outcomes
Patients who receive effective patient education along the continuum of care have better treatment adherence, reduced pain, and improved quality of life.
Scalable patient education modules reduce costs by allowing staff to spend more time on care, and reducing hospitalization rates.
High quality patient education increases patient referrals and strengthens your reputation for excellence.