Fear focuses the mind on the threat.

The message still has to get in.

The Aperture Score shows whether medical material is built to remove what amplifies a patient’s anxiety, so the message can get through.

Five things, in the order they happen to a reader.

Anxiety Load

Does the material manage the threat, or add to it?

→

Comprehension Sequencing

Is it ordered the way a patient lives the problem, or the way a clinician thinks about it?

→

Cognitive Chunking

Too much at once, or broken so small it stops meaning anything?

→

Action Clarity

When it ends, does the person know exactly what to do next?

→

Where the four lead

Emotional Safety

Is the fear said out loud, put in proportion, and answered?

The same National Cancer Institute material, two ways.

You receive systemic radiation therapy by swallowing it or through a vein via an IV line. A type of systemic radiation therapy… contains a radioisotope linked to a molecule that targets cancer cells.

With systemic radiation, your body fluids, such as urine, sweat, and saliva, will give off radiation for a while.

If that line made your stomach drop, you are not the first person to read it that way. It is a real precaution, it has an end date, and it is planned for.

The rest of the section follows, unchanged.

Why people with cancer receive radiation therapy…

How it works

  1. 1
    You send your material.A leaflet, a letter or a script. It gets an Aperture Score.
  2. 2
    You get the report.The score for each dimension, and every check behind it.
  3. 3
    We rebuild it and score it again.The method reorders. It doesn’t edit.

Send us something. We’ll score it.

Get a free score Book a 30-minute call
Dedicated to David, Rayna, and Robert.